An ancient proverb proclaims ‘Health is Wealth’. Although this is symbolic, there is company that is bringing the proverb to life by manufacturing health products, which are making their marketers wealthy. I am referring to Usana, the company that has been voted the best network marketing company by MLM Insider from 1997 to 2008 and whose products have got the only 5-star rating in the ‘Comparative Guide to Nutritional Supplements’, a study that compared 1500 nutritional products.
Having said that, I must add that being a network marketer myself for over 4 years, I have not come across another company that is offering such products and business opportunity for its distributors. Life is full of people that are young and healthy but not wealthy or wealthy people who are well past their prime and unable to enjoy good health. How incredible it would be to have the best of health and wealth! That is the promise of Usana.
The company has used multi-level marketing to distribute its products. Unlike other OTC products, Usana’s products are not available through common retail channels like drugstores and supermarkets but can only be purchased through a direct order to the company or to one of the company’s associates. The distribution network consists of over 175,000 associates, who market the products to consumers.
Usana offers the simplest, easiest, safest and the most rewarding compensation plan to its associates. To join the network, each associate is encourage to purchase an initial product for themselves. This can be sold to consumers or can be used for personal consumption. The company provides in-depth business know-how and information on product benefits to help each associate maximize his sales. In order to keep the relationship active, the associate is required to make recurring monthly purchases and meet a pre-determined sales quota to qualify for compensation.
The company offers its associates a binary compensation plan in which each associate needs to recruit only two more members under him, those two recruit four others, those four recruit eight others and so on. This makes the plan extremely simple. Associates not only earn from direct sales but also earn a share from the sales made by associates in their downline.
Usana’s products and marketing techniques definitely fulfill their promise of ‘true health’ with ‘true wealth’, as hundreds of associates around the globe will enthusiastically vouch for.
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